Floor Plan & Booth Designs

click here to see the preliminary floor plan! [pdf]

Boothspace Design Options
In an effort to create a balanced exhibit floor, island exhibits will be positioned strategically throughout the floor plan. In fairness to all participating companies, no company shall be granted the primary location nearest the entrance for consecutive years. ISMRM reserves the right to rearrange the floor plan at any time, for any reason. ISMRM also reserves the right to relocate any exhibitors should it become necessary for causes beyond the control of ISMRM or advisable in the best judgment of the ISMRM. The signing of the contract constitutes full agreement with these assignment policies and procedures.
Please note that the final floor plan will be different from the preliminary floor plan shown in the Prospectus for the purposes of booth selection. The ISMRM re-draws its floor plans yearly based on the requests and needs of its exhibitors, rather than requiring its exhibitors to fit into an existing model. The ISMRM reserves all rights to draw a floor plan that best meets its show requirements, but will do all possible to accommodate exhibitors’ requests as submitted on the contract for booth space.
Preliminary Floor Plan
The Joint Annual Meeting ISMRM - ESMRMB 2010 will be held at Stockholm International Fairs, 1-7 May 2010.
The Technical Exhibition will be located on the main level in Exhibit Hall B. The Poster Exhibition will also be located in Exhibit Hall B, intertwined for the first time ever with the exhibits. (When you enter Exhibit Hall B, you will be entering a hall that has exhibits, traditional posters, and electronic posters all sharing the same floor with each other, but in the logical pattern outlined below.
Our rules and regulations have been created to give each exhibitor the most effective use of rented space. Space dimensions shown on floor plans are from center line of booth equipment, such as side rails and/or back drape. Exhibit structures must be constructed to allow sufficient tolerance on each side for this equipment and for utility service at the rear of the booth. ISMRM will provide aisle carpet only. All booths must be carpeted.
In-Line Exhibits
Linear booths, also called “in-line” booths, are generally arranged in a straight line and have neighboring exhibitors on their immediate right and left, leaving only one side exposed to the aisle. The entire rented space may be occupied from the floor up to a height of 2.43 meters. Any items above .91 meter in height must be inset by .30 meter from the aisle. Each in-line exhibit will be supplied with pipe and drape and a 17.78 cm by 111.76 cm company I.D. sign and booth number. The backwall drape will be 2.43 meters in height. The side drape will be 91.44 cm in height.

Island Exhibit
An Island booth is any size booth exposed to aisles on all four sides. Island or free-standing exhibits 6.0960 meters by 6.0960 meters or larger must be set inside the booth space by .3048 meter on all sides. A diagram must be submitted to and approved by the ISMRM. Variance above 4.876 meters with fully detailed drawings must be approved by the Exhibits Manager, Patti McDowell, no later than sixty (60) days prior to the first day of move-in. A maximum of 6.096 meters will be considered.

Peninsula Exhibits
A Peninsula booth is exposed to aisles on three sides, and comprised of a minimum of four booths. There are two types of Peninsula booths: a) one which backs to Linear booths and (b) one which backs to another peninsula booth and is referred to as a “split island booth.” Peninsula exhibits, 3.048 meters by 6.096 meters or larger must limit the height of the center of the back wall to 3.048 meters. The height inside of the stand may be 3.048. The perimeter of the stand must be inset by .3048 meters for any structure above .9144 meters A diagram must be submitted to and approved by both the ISMRM and Champion.

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